SavvyScot – A Personal Finance Blog. Or is it……
This blog has been a lot of things recently, but personal is definitely not one of them. I wrote a couple of weeks back what can only be described as a list of ‘excuses‘ as to why the number of (personal) personal finance posts have slipped.
Have I been a sell-out to guest writers? Possibly… But then again, what personal finance blogger in their right mind would turn down cold, hard, cash in favour of making their blog more like a diary? Could you honestly turn away a small fortune?
Why do Bloggers even Blog?
I think I might have an answer:
- Bloggers who make affiliate income – Jeremy over at Modest Money comes to mind with his recent push with credit card affiliates. These bloggers don’t necessarily need to rely on sponsored guest posts to make an income – commissions from referrals takes care of that. Unfortunately, this takes a LONG time to establish and is hard work. Furthermore, Google only needs to penalise you once for your best keywords to lose their value and search referrals can dry up overnight.
- Bloggers who have a product to sell - This could be an eBook like Crystal at Budgeting in the Fun Stuff or an eLearning courses / guides like those Chris Guillbeau writes. If you have a truly solid product and are a well established blogger – then kudos to you – you deserve it!
- Bloggers who write to promote their business / skills – If you are a freelancer it makes sense to write your own blog to showcase your skills and prove that you can engage an audience. If you own a business it makes sense to drive traffic to the website through a blog and increase its exposure on Google. If you are a technical wizz at something, it makes sense to build yourself an online presence. Writing for these bloggers is a value-add to the bigger picture.
- Bloggers who blog simply because they love it – I have concluded that some people blog purely for the fun of it. They enjoy the following and conversation that comes with writing. If you consider somebody like Mochimac at SaveSpendSplurge; her posts are always so full of detail and enjoyable. She must literally take forever to compile these (or has it down to such a fine art because she is so well practiced). What’s more is that Mochimac also has a product – The Budgeting Tool – which is not only very successful, but she donates the proceeds to charity. Truly selfless right?
In the Beginning..
I definitely started out blogging because I enjoyed it. I’m not saying that I no longer enjoy it, rather I find it harder and harder to make the time to write. I am under no illusion that if I continue to post constant guest posts, the ratings of this blog will soon slip and the advertisers will stop approaching me in the first place. I need to find a balance – A means of ensuring that I captivate an audience and people are interested enough to return!
If I had the time I would most definitely be concentrating on developing affiliate income – just look at how much money comparison sites make for being the ‘middle-man’. In the UK, around 10 million people a year use comparison sites – what they probably don’t realise is that they are paying £650 MILLION in commissions. I want a slice of that pie!
In the Future…
Here is where I make a promise to take a new direction with SavvyScot. I have worked waaay to hard over the last 14 months to just let it fall apart. Will I still be accepting guest posts? Hell yes – but they will be much better written (more about that soon). Will I commit to writing regularly about fun and interesting things – Hell yes!
I leave for Mexico tomorrow. 2 Weeks of relaxing, not thinking about work, eating, running (Tough Mudder is only a few weeks away now) and diving. On that, if I die cave diving it has been a pleasure folks…
I’ll leave you with some pictures of the cenotes we will visiting…