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The Savvy Scot

Personal finance and lifestyle blog

Women and Investing – Taking charge of the decisions

By Pauline

woman invest

Research from The Share Centre has found that women are increasingly taking charge of financial decisions, especially when it comes to investing. The data revealed that:

• 60% of women investors take the lead in their household when it comes to making ISA decisions
• A quarter of women investors deal on behalf of a male relative or partner
• …But one in three say they don’t have the confidence to talk about investments and the stock market

In 2015, it was revealed that 84% of women influence financial decisions compared to just 49% of men.

Mintel analysts say women are much more powerful in family spending. With lots of publicity around pension shortfalls, it doesn’t come as a surprise that 63% of female ISA investors are investing for retirement. Although some are investing for children and for a rainy day, these are secondary goals. Several respondents also mentioned that they treat investing as a hobby, since they find it interesting and fun, with one commenting, “It keeps my brain working!”

save isa

Victoria Copas, Customer Experience Manager has seen an increase in female representatives. She said: “Women are more financially savvy and are seeking better returns than previously offered, on traditional cash savings. We’ve just got over 40% of our junior ISAs which are now managed by female registered contact.

Richard Stone, Chief Executive of The Share Centre, said: “Finance has traditionally been seen as a male-dominated sphere, so we were keen to find out the views of our female investors.

“It is heartening to learn that 60% of women take the lead with their ISA investments, with 12% involved in joint decision-making with their partners. Taking the upper hand, 25% of the women surveyed stated that they deal on behalf of their male relative or partner. This presents a challenge to all service providers to ensure their services meet the investing needs and concerns of women, and not just the male-dominated audience.”

For a full report and video of female representatives at The Share centre visit: https://www.share.com/markets-and-news/top-stories/women-and-investing-taking-charge-of-Investment-decisions/

Filed Under: Money Tagged With: Women and Investing

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