The internet has given customers the power and they aren’t going to buy your product or services because you’re the only option anymore. They are going to want to buy from the best and this often means they stray towards big-names they feel they can trust. Here are a few ways you can make your small business appear bigger than it is and draw in more customers.
Rent Meeting Rooms
They say that you should never underestimate the importance of first impressions in life and it’s no different in business. If you ever need to meet a client or interview a potential employee, renting space from a company like Landmark can be a great way to give the kind of impression you want. In the past, small business owners were forced to meet in coffee shops or at their home. This is fine for a chat with an employee during lunch, but if you want to discuss anything serious, details can be lost over the noise of other customers.
Get a Virtual Assistant
One of the services virtual offices can offer is a remote receptionist. This will be a professionally trained individual who works from home and already has all the equipment they need. Now when someone calls you they’ll be greeted by a real person rather than just your voicemail. This will give your company a more professional appearance, and also improve the quality of your communication with clients. Your receptionist can relay back detailed messages to you as well as screening your email so you aren’t bothered by any services you don’t need. The time saved here can be spent on improving other areas of your company.
Increase Your Social Media Presence
Social media isn’t just something you use to see what people from school are up to now. Businesses can take advantage of its vast user base to stay in contact with existing customers and draw in new ones. After all, your customers are the best people to ask on how you can improve your company. Make sure people can find you on Facebook and Twitter and create a mobile app. 85% of consumers favour apps over mobile websites, so not only will you be giving them what they want, you’ll be legitimising your brand in the process.